Get Found on Google and by AI Assistants: The Method for Your Website

Objectives

By the end of this course, you will be able to:

• Explain how Google and AI assistants find, choose and cite a page
• Sort trendy advice by how well it is proven
• Check that your site is indexed and readable by the right crawlers, and fix the common blocks
• Make your business details identical everywhere and rewrite your pages so they answer your customers
• Measure your business’s presence in Google and in AI assistants every month
• Build a 90-day plan and assess a provider’s proposal

Course outline

14 modules and 4 annexes, one per type of site: 78 lessons in all. Open a module to see its lessons.

1. Module 0Welcome and how it works3 lessons · 12 min

   1. What this course teaches you, and what it does not promise5 min
   2. Three fictional businesses to practice on, your site to act on4 min
   3. The logbook and the three tracks4 min
2. Module 1How an answer takes shape5 lessons · 29 min

   1. Crawl, index, rank: a page’s journey through Google Free sample lesson6 min
   2. AI Overviews, AI Mode and assistants: today’s landscape5 min
   3. How an answer chooses its sources: search, grounding and query fan-out6 min
   4. Who reads your site: the crawlers, indexes, profiles and feeds of each platform6 min
   5. Checking what AI tells you6 min
3. Module 2Documented or folklore: sorting the advice4 lessons · 25 min

   1. The three-level evidence grid6 min
   2. What Google, Bing, OpenAI, Perplexity and Anthropic write in black and white7 min
   3. Seven myths put to the test, and gray-area practices to avoid7 min
   4. Reading a study without being misled: sample, country, date, author6 min
4. Module 3The baseline diagnosis6 lessons · 32 min

   1. What you sell, to whom, where: your customers’ needs map5 min
   2. Building your panel: your customers’ real questions6 min
   3. Querying assistants with a method: fresh session, repeats, date, country, language7 min
   4. Recording the results: present, cited with a link, accurate, competitors named5 min
   5. Checking what AI says about your business: errors, outdated information, mix-ups5 min
   6. Reading your diagnosis and choosing your track4 min
5. Module 4Technical foundations: readable by Google, Bing and AI assistants8 lessons · 51 min

   1. Opening your two dashboards: Search Console and Bing Webmaster Tools8 min
   2. Is your page indexed? URL Inspection and the indexing report8 min
   3. Reading your robots.txt file in two minutes6 min
   4. Assistant crawlers and the firewall trap: who to let in, who to block8 min
   5. The Search Console “Search generative AI” setting: including or excluding your site4 min
   6. Sitemap and IndexNow6 min
   7. Rendering, mobile, speed: what really matters6 min
   8. Forms and buttons everyone can use, AI agents included6 min
6. Module 5Saying clearly who you are5 lessons · 30 min

   1. Your business as an “entity”: what machines must be able to connect5 min
   2. The pages that prove it: about, contact, legal notice, team, projects6 min
   3. The same information everywhere: name, address, phone, hours, links5 min
   4. Useful structured data (Organization, LocalBusiness, Product): what it does and does not do8 min
   5. Testing your structured data: the Rich Results Test and the Schema Markup Validator6 min
7. Module 6Local track: the Business Profile and other maps6 lessons · 34 min

   1. Google’s three local ranking factors6 min
   2. Claiming and verifying your profile: address or service area, what the rules allow7 min
   3. Categories, services, attributes, hours7 min
   4. Photos, posts, updates: upkeep you can sustain5 min
   5. Beyond Google: Bing Places, Apple Business, your country’s directories5 min
   6. Profile scams: fake “Google” calls, paid verifications, suspension threats4 min
8. Module 7Customer reviews: getting them fairly, responding well5 lessons · 28 min

   1. What Google’s rules allow and prohibit6 min
   2. What the law says in your market: fake reviews, employee reviews, incentives5 min
   3. Asking for reviews fairly: the right time, the right link, no filtering, no rewards6 min
   4. Responding to reviews, including negative ones6 min
   5. Reviews beyond Google: the platforms in your industry5 min
9. Module 8Pages that answer: content worth citing7 lessons · 45 min

   1. Generic content and helpful content: the distinction Google makes6 min
   2. Your experience as proof: real cases, photos, verifiable figures7 min
   3. Structuring a page for a reader in a hurry: the answer first, headings, a table7 min
   4. What your customers want to know and your site does not say: price or range, timelines, area, terms, honest comparisons7 min
   5. Page title and meta description: what they still do5 min
   6. Writing with AI without producing generic content or mass-produced pages7 min
   7. Update, merge, delete: maintain your pages rather than pile them up6 min
10. Module 9Online store track: your products in Google and in AI assistants5 lessons · 33 min

    1. Merchant Center and free product listings7 min
    2. Complete product data: identifiers, price, stock, shipping, returns7 min
    3. Product pages that answer buying questions7 min
    4. Buying in an AI assistant: where things stand (ChatGPT, AI Mode, Copilot, Perplexity)7 min
    5. What your platform sends for you, and what to check6 min
11. Module 10Getting mentioned elsewhere: the reputation you earn4 lessons · 26 min

    1. Why answers cite sites other than yours6 min
    2. Links and mentions: what counts, what Google prohibits6 min
    3. Directories, trade associations, partners, local press7 min
    4. Communities, forums and video: taking part without spamming7 min
12. Module 11Multilingual track: one business, several languages3 lessons · 18 min

    1. One language, one URL: structure, hreflang tags, never automatic redirection by language7 min
    2. Adapt, don’t just translate: each market’s words6 min
    3. Check in each language and each country5 min
13. Module 12Measuring honestly5 lessons · 33 min

    1. What you can measure, and what you can't5 min
    2. Search Console: performance, branded and non-branded queries7 min
    3. Google's and Bing's AI reports8 min
    4. Visits from AI assistants in your analytics6 min
    5. The monthly panel measurement: a presence percentage, not a “rank”6 min
14. Module 13Your 90-day plan and ongoing maintenance5 lessons · 27 min

    1. Prioritizing: expected effect, effort, level of evidence6 min
    2. Your 90-day plan, then the monthly routine6 min
    3. Working with a provider: the questions to ask, the promises that should alarm you6 min
    4. Staying up to date: the official sources to follow, the quarterly routine5 min
    5. Conclusion: what you can do now3 min
15. Annex AWordPress: where to take each step2 lessons · 10 min

    1. Search Console verification, sitemap and robots.txt with a widely used SEO plugin (free version)6 min
    2. Titles, meta descriptions, structured data, AI crawlers5 min
16. Annex BShopify: where to take each step2 lessons · 10 min

    1. Verification, sitemap, the robots.txt.liquid template, AI channels (“agentic storefronts”)6 min
    2. Titles, meta descriptions, product data, the Google & YouTube app4 min
17. Annex CWix: where to take each step2 lessons · 10 min

    1. Verification, sitemap, the robots.txt editor, AI crawler settings6 min
    2. Titles, meta descriptions, structured data, the “AI Visibility Overview” tool (what it measures, its limits)5 min
18. Annex DCustom-built site: the list for your developer1 lesson · 6 min

    1. The list to hand over to your developer: 10 checks and how to test each one6 min

Who it is for

Small business owners and their teams, with a website live or nearly ready (WordPress, Shopify, Wix or custom-built). Also for anyone curious to understand how Google and AI assistants choose what they show, even without a site to work on. All levels. To apply the method to your site, you need administrator access to it and a Google account.