01 Blog
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What stops visitors, and what to change.
The obstacles we find from one audit to the next. Every article names one, says what it costs, and gives the fix to make.
70.22
% of carts abandoned
Flat for over a decade
Your analytics tell you where. They cannot tell you why.
Your dashboard is right about which step loses people. It has no way of knowing what happened on that screen, and no amount of extra instrumentation will change that. ReadHow much does a UX audit cost for a small online store in 2026
$500 to $7,000 published UX audit prices, from a freelancer to Baymard From US$500 for a freelance expert review to $7,000 for Baymard’s checkout audit, going by published prices. What each option includes, and what it leaves to you. ReadUser testing without watching the videos: automatic summary or written report?
85% of problems found by 5 users Both spare you hours of video. They do not produce the same document: one organises the recordings for your team to analyse, the other tells you what to change first. ReadWhy shoppers abandon a full cart, and how to find out which reason is yours
40% extra costs too high The numbers tell you where shoppers leave. Only real people tell you why: four causes come back again and again, and six steps show which one is yours. ReadFive obstacles found on almost every site
14% would never give a store their phone These are not design flaws and none of them requires a rebuild. Each one fits in a sentence, a label, or a missing message, and each one is costing somebody an order right now. ReadWhich of these is on your site?
Real people matching your customer profile walk your journeys and say where they hesitate and where they get stuck. Every obstacle ranked by severity, with the fix to make, in 7 to 10 business days.