01 Blog Sources checked
What stops visitors, and what to change.
The obstacles we find from one audit to the next. Every article names one, says what it costs, and gives the fix to make.
70.22
% of carts abandoned
Flat for over a decade
Your analytics tell you where. They cannot tell you why.
Your dashboard is right about which step loses people. It has no way of knowing what happened on that screen, and no amount of extra instrumentation will change that. ReadWhy people abandon a cart they have already filled
39% costs revealed too late Some of your abandonments are unrecoverable: those visitors were comparing. Among the ones who had genuinely decided to buy, something in the last three screens changed their mind. ReadFive obstacles found on almost every site
14% one field too many These are not design flaws and none of them requires a rebuild. Each one fits in a sentence, a label, or a missing message, and each one is costing somebody an order right now. ReadWhich of these is on your site?
Real people matching your customer profile walk your journeys and say where they hesitate and where they get stuck. Every obstacle ranked by severity, with the fix to make, in 7 to 10 business days.